Intro
I am a strategic thinker who is passionate about the improvement of products, services and functions through the use of data. Leading Analytics teams for the past 7 years to bring data driven insights and recommendations to life to the betterment of customers, my strengths lie in developing and growing analytics teams so that they can fulfil their potential and deliver tangible value for the business.
Experience
Infected Blood Compensation Authority (IBCA)
Head of Advanced Analytics & Intelligence
FEBRUARY 2025 - PRESENTAccomplishments
- None yet!
Responsibilities
- Not sure yet!
Ubisoft
Senior Analytics Manager
SEPTEMBER 2020 - JANUARY 2025Accomplishments:
- Led the redesign of the data pipeline and models into Ubisoftâs Data Warehouse, allowing us to gain deeper insight at a faster pace
- Have developed and implemented numerous new KPIs for a variety of topics, including Customer Satisfaction, Agent Productivity and efficiency, website, deflection rates and service availability
- Implementation of models to enhance the understanding of Customer Sentiment and the efficacy of CS Agents through Natural Language Processing (NLP)
- Migration of tools, from using PowerBI directly connected to Salesforce to using Tableau with Snowflake
- Introduction of DevOps best practices, including git, agile project management and overall culture and mindset shift
- Developed tracking and data modelling process for numerous new source systems, ranging from Social Media (Discord, X, Sprinklr, WeChat) to Content Management Systems (Contentful)
Responsibilities:
- Development and ownership of the CRCâs data strategy, covering Data Architecture, Data Quality & Governance, Insights Development and Business Intelligence
- Leading a team of up to 9 employees across different data functions, of varying levels of seniority
- Developing comprehensive Data models for the various analytics functions
- Delivering cultural changes to the organisation with relation to data, including creating a hub for data & analytics best practice
- Working with the executive team to design strong KPIs, to track and drive performance across multiple departments ensuring that the goals outlined in the business strategy are met and exceeded
- Building and coaching the Data & Analytics team, including developing career plans and making sure the team has access to the necessary training to progress through their careers
- Development of a coaching programme, ensuring that colleagues champion data accuracy and data quality
AQA
Analytics Manager
MAY 2019 - SEPTEMBER 2020Acomplishments:
- Developed bespoke software combining software with the Data Warehouse to ensure regulatory compliance, meaning the company did not suffer a further ÂŁ1m fine
- Worked with stakeholders to develop new ways of measuring effectiveness of examiner performance, directly leading to a reduction in the post result grade change rate and an overall improvement on the quality of marking
- Led and delivered on cultural improvements through divisional restructure process
- Led area on becoming GDPR compliant at time of regulation being implemented
Responsibilities:
- Accountable for a multi-site Analytics & Data Science team, working to deliver 6 key work streams for the business: Reporting (BI & MI), Data Science, Data Provision & Regulation, Software Development, Awarding and Data Consultation.
- Direct management of 6 members of staff, a diverse mix of Analysts, Data Scientists/Statisticians and Data Visualisation Experts working across multiple sites in the UK
- Key contact across the business for any data or analytics related queries
- Engaging with senior internal stakeholders and regulator, regularly representing AQA at Ofqualâs Data Forum
- Representing team in various internal boards/groups, up to executive level
- Culture and process transformation, in particular improving the links & co-operation between Analytics & Data Science and other teams such as Research & Development, Standards & Awarding and IT Department
Business Intelligence Developer
MAY 2017 - MAY 2019Responsibilities:
- Development of Operational and Management Reporting using a combination of Alteryx, R and Tableau, leading to better decisions through data
- Developed innovative Logistic Regression Analysis model to predict which schools were likely to leave AQA, which allowed Sales Managers to target and intervene, improving retention
- Utilised complex linear programming solution to determine the minimum amount of examiners required to deliver AQA exams, optimising cost
- Automation of processes, including the updating/publishing of reports, giving the team more time to focus on producing reports
- Worked closely with DBAs in IT department to improve ETL process and build new database views, allowing for better reporting and improving data quality
- Quickly answering ad-hoc data requests, giving stakeholders the visibility they need at pace
- Won one award for delivery of a comprehensive suite of Post Results Operational and Management reporting, which greatly improved visibility of Post Results process
Office for National Statistics
Social Researcher
NOVEMBER 2016 - MAY 2017Responsibilities:
- Utilising R and Excel to answer queries from internal and external stakeholders
- Conducting Data Analysis in R to be used in Official Statistics publications
- Creation of a development course to teach Junior Colleagues on how to use R
- Frequented optional courses covering topics in Economics, Statistics and new trends in Technology, allowing me to develop and keep up-to-date with new techniques in Analytics
- Keeping up to date with Industry best practices in order to develop myself and improve the effectiveness of the team.
Education
Royal Holloway, University of London
BSc Economics
Grade: 1st Class Honours
SEPTEMBER 2013 - JUNE 2016Research Projects:
â Sex, Drugs and Sausage Rolls - A statistical analysis into the cultural difference between the North and South of England [April 2016]
Skills
| Python | R | SQL | Apache Airflow | E2E ETL |
| Snowflake | Tableau | PowerBI | Looker | KNIME |
| Alteryx | Informatica | Sentiment Analysis | Levenshtein Similarity | Git |
| Salesforce | Microsoft Dynamics | Agile | Waterfall | JIRA |
| Excel | Powerpoint | Word | Access | VSCode |
| Regression Analysis | Machine Learning | GenAI | Mental Health First Aider | Intermediate German Speaker |